Terms of Service

01Agreement to these terms

These Terms of Service ("Terms") form a binding agreement between Cornerstone Fitness Solutions LLC, an Ohio limited liability company doing business as Cornerstone Media Solutions ("Cornerstone," "we," "us"), and you — whether you are browsing this website, holding a Speed2Lead account, or engaging us for marketing services.

By using this website, creating or using an account, booking through one of our pages, or accepting a proposal from us, you agree to these Terms. If you do not agree, do not use the services.

If you accept these Terms for a business, you confirm you have authority to bind that business, and "you" means that business.

If you have signed a separate written services agreement, statement of work or proposal with us, that document controls where it conflicts with these Terms; these Terms fill in everything it does not address.

02Definitions

• Services — this website, the Speed2Lead platform, booking pages, the client portal, and any advertising, content or consulting work we perform for you.
• Client — a business that has engaged us or holds a Speed2Lead account.
• End User — a lead, member, prospect or customer of a Client whose information is stored in or messaged through the Services.
• Client Data — everything a Client or its End Users put into the Services: contact records, conversations, appointments, outcomes, settings and uploaded material.

03The services

Depending on what you have engaged us for, we may provide:

• Speed2Lead — a hosted CRM for capturing leads, managing a pipeline, scheduling appointments, recording appointment outcomes, and conducting text and email conversations, including automated first-response messaging.
• Booking pages — a public self-scheduling page tied to your availability.
• Client portal — access to training material and account information.
• Paid advertising management — building and running campaigns on platforms such as Meta and Google inside your own advertising accounts.
• Setup and onboarding — configuring your sender identity, phone numbers, domain records, pipeline, and messaging playbooks.

We may add, change or discontinue features. If we discontinue something material that you rely on, we will give reasonable notice.

Availability. We aim to keep the Services available but do not commit to a specific uptime level unless we have agreed one with you in writing. We may take the Services down for maintenance, and we may need to act without notice to protect security or comply with the law.

04Eligibility and accounts

• You must be at least 18 and able to enter a binding contract.
• The Services are for business use. They are not consumer products.
• You must give accurate account information and keep it current.
• You are responsible for everything that happens under your credentials, and for the conduct of every user you grant access to.
• Change any temporary password we issue at first login. Keep credentials confidential and do not share logins between people.
• Tell us promptly at admin@cornerstonemediasolutions.org if you suspect unauthorised access.

05Fees, billing and taxes

• Fees, billing frequency and scope are set out in the proposal, order form or invoice you accept. Unless stated otherwise, subscription fees are billed monthly in advance and are due on receipt.
• Advertising spend is separate. Media budgets are paid by you directly to the advertising platform on your own payment method. Our management fee does not include ad spend, and we do not advance it.
• Pass-through costs are separate. Messaging carrier fees, phone number rental, A2P registration fees and similar third-party charges are yours unless we have agreed otherwise in writing.
• Fees are exclusive of taxes. You are responsible for any sales, use or similar taxes other than taxes on our income.
• Late amounts may accrue interest at 1.5% per month, or the maximum the law allows if lower, and we may suspend the Services for non-payment after notice.
• Fees already paid are non-refundable except where these Terms or the law say otherwise.
• We may change fees on 30 days’ written notice, effective at your next billing period.

06Your responsibilities

You are responsible for the business you run through the Services. In particular you agree that:

• you have the right to collect, store and use every contact record you put into the Services, and to contact each person in it;
• you will keep records of consent for the people you message, and produce them on request;
• your own privacy policy accurately describes what you do with your End Users’ information, and you will make it available to them;
• you will honour opt-outs, deletion requests and other privacy requests from your End Users, and will respond to them yourself, since that data is yours;
• your website, offers, pricing and claims are accurate and lawful, including any health, fitness or results claims;
• you will review the automated messaging configured for your account before it goes live and monitor conversations that are escalated to a human; and
• you will not enter payment card numbers, government identification numbers, or health or medical records into the Services.

07Messaging compliance

You agree that:

• Consent comes first. You will only message people who have given prior express consent, and prior express written consent where the law requires it for marketing messages. Consent must not be a condition of purchase.
• Registration is required. Business text messaging to United States numbers requires A2P 10DLC brand and campaign registration. You will complete and maintain it, and you accept that messages sent before registration completes may be filtered or blocked by carriers.
• Identify yourself. Your messages will identify your business and, where required, describe how to opt out.
• Opt-outs are absolute. STOP and unsubscribe requests are honoured automatically by the platform and may not be circumvented. You will not re-add an opted-out contact without fresh consent.
• Timing. You will respect quiet hours and any state-specific calling and texting time restrictions.
• Prohibited content. No content in the categories carriers prohibit, including cannabis, illegal substances, firearms, hate speech, high-risk lending, or deceptive offers.
• Email. Marketing email will include a working unsubscribe mechanism and a valid physical postal address, and unsubscribes will be honoured promptly.

Automated opt-out handling, quiet-hour blocking and similar features are safeguards we provide as a courtesy. They help you comply; they do not make you compliant, and they do not shift responsibility to us. We may suspend messaging on your account immediately if we reasonably believe it is causing a compliance or deliverability problem.

08Acceptable use

You will not, and will not permit anyone to:

• use the Services to send unsolicited bulk messages, phishing, malware, or deceptive content;
• upload purchased, scraped or rented contact lists;
• impersonate any person or business, or misrepresent your affiliation with one;
• attempt to access another client’s account, data or tokens, or probe, scan or test the security of the Services;
• reverse engineer, decompile, copy or create derivative works from the platform, or resell or sublicense access to it without our written permission;
• use automated means to extract data from the Services beyond the interfaces we provide, or impose an unreasonable load on them; or
• use the Services to violate any law or any third party’s rights.

09Data ownership and licence

Your data stays yours. As between us, you own all Client Data. We claim no ownership of it.

You grant us a non-exclusive, worldwide licence to host, copy, transmit, process and display Client Data solely to provide, secure and support the Services for you, and to comply with the law. We handle Client Data as a service provider on your instructions, as described in our Privacy Policy.

We may generate aggregated, de-identified statistics about how the Services are used and may use them to operate and improve our products, provided they never identify you, your business or any End User.

Export and deletion. While your account is active you can export your data through the platform. On termination, you may request an export within 30 days; after that we may delete Client Data, subject to backups that expire on their normal cycle and to records we must retain by law — including opt-out records, which we keep indefinitely so we can continue honouring them.

Suspending an account does not delete data. Suspension blocks access and stops messaging; the records remain.

10Automated and AI-assisted messaging

Speed2Lead can generate and send replies automatically using a third-party large language model. You acknowledge that:

• generated text can be wrong, off-tone, or unsuitable, and you are responsible for what is sent from your account;
• you should review the messaging configuration, playbooks and booking rules for your account before enabling automation, and monitor it afterwards;
• automated replies can book real appointments against your live availability;
• if the AI provider is unavailable or your credit is exhausted, the system falls back to a limited set of scripted replies; and
• you will not use automated messaging to make binding commitments, give professional advice, or state pricing or terms you are not prepared to honour.

Nothing generated by the Services is legal, medical, financial or professional advice.

11Third-party services

The Services depend on third parties including Netlify, Supabase, Twilio, SendGrid, Anthropic, Meta and Google. Your use of them is subject to their own terms and policies, and we do not control their availability, pricing, filtering decisions or policy changes. We are not liable for their acts or omissions, including messages that carriers filter, block or delay, or advertising accounts that a platform restricts or disables.

Where you connect your own advertising, phone or email accounts, you are responsible for maintaining those accounts in good standing.

12No guarantee of results

Marketing results depend on your offer, pricing, market, staff, follow-up speed and many factors outside our control. We make no guarantee about the number or quality of leads, appointment or show rates, conversions, revenue, return on ad spend, or any other outcome, unless we have guaranteed something specific to you in a signed writing. Examples, case studies and projections are illustrative, not promises.

13Intellectual property

The Services — including the Speed2Lead platform, its source code, interfaces, workflows, messaging playbooks, documentation, and the Cornerstone name and marks — are owned by Cornerstone and protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services during your subscription, for your own business.

You keep ownership of your brand, logos, content and advertising creative. You grant us a licence to use them as needed to deliver the Services, and to identify you as a client in our portfolio and marketing unless you tell us in writing not to.

Deliverables we create specifically for you — ad creative, copy, campaign assets — become yours once paid for in full, except for any underlying tools, templates, frameworks or know-how we use across clients, which remain ours.

If you send us feedback or suggestions, we may use them freely and without obligation.

14Confidentiality

Each of us may learn confidential information about the other. Each agrees to protect the other’s confidential information with at least reasonable care, to use it only to perform under these Terms, and not to disclose it except to people who need it and are bound to keep it confidential. This does not apply to information that is public through no fault of the recipient, was already known, is independently developed, or must be disclosed by law — with notice to the other party where notice is permitted.

15Term, suspension and termination

Term. These Terms apply while you use the Services. Subscriptions renew monthly unless cancelled.

Your cancellation. You may cancel with 30 days’ written notice to admin@cornerstonemediasolutions.org, effective at the end of the current billing period. Fees for the current period remain payable.

Our suspension. We may suspend your account or specific features immediately if you fail to pay after notice, if we reasonably believe your use breaches these Terms or the law, if it threatens the security, deliverability or stability of the Services, or if a third-party provider requires it. Suspension blocks access and messaging; data is retained.

Termination. Either of us may terminate for material breach that is not cured within 15 days of written notice. We may terminate for convenience on 30 days’ notice, refunding any prepaid fees for service not yet delivered.

After termination. Your access ends, automated messaging stops, and you may request a data export within 30 days as described in section 9. Sections on fees owed, data, intellectual property, confidentiality, disclaimers, liability, indemnity and governing law survive.

16Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, CORNERSTONE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

We do not warrant that the Services will be uninterrupted, error-free or secure, that every message will be delivered, that automated replies will be accurate or appropriate, or that the Services will produce any particular business result. We are not responsible for messages filtered, delayed or blocked by carriers or mailbox providers, or for actions taken by advertising platforms against your accounts.

Some jurisdictions do not allow certain disclaimers, so parts of this section may not apply to you.

17Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST BUSINESS OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY.

CORNERSTONE’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE AMOUNTS YOU PAID US IN THE THREE MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED DOLLARS ($100) IF YOU HAVE PAID US NOTHING.

These limits do not apply to your payment obligations, to your indemnity obligations, or to liability that cannot be limited by law. They apply regardless of the theory of liability and even if a limited remedy fails of its essential purpose.

18Indemnification

You will defend, indemnify and hold harmless Cornerstone, its members, officers and contractors from any claim, demand, proceeding, loss, liability, damage, fine, penalty, cost or expense — including reasonable legal fees — arising out of or relating to:

• your Client Data, or your collection, use or disclosure of it;
• messages sent from your account, including any claim under the Telephone Consumer Protection Act, CAN-SPAM, or state messaging or telemarketing law;
• your failure to obtain or maintain consent, or to honour an opt-out;
• your advertising claims, offers, pricing or content;
• your breach of these Terms or of any law; or
• a dispute between you and one of your End Users.

We will notify you of any claim, let you control the defence with counsel reasonably acceptable to us, and cooperate at your expense. You will not settle any claim in a way that admits fault on our part or imposes obligations on us without our written consent.

19Governing law and disputes

These Terms are governed by the laws of the State of Ohio, without regard to its conflict of laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Talk to us first. Before starting any formal proceeding, the parties will attempt in good faith to resolve the dispute by writing to the other with a description of the claim and the relief sought, and by conferring within 30 days.

Venue. Any dispute not resolved informally will be brought exclusively in the state or federal courts located in Ohio, and each party consents to personal jurisdiction and venue there.

No class actions. To the extent permitted by law, each party may bring claims only in its individual capacity and not as a plaintiff or class member in any purported class or representative proceeding.

Time limit. Any claim arising out of these Terms must be brought within one year after it arises, or it is permanently barred, except where the law forbids shortening the period.

20Changes to these terms

We may update these Terms. The effective date at the top reflects the current version. For material changes affecting active clients, we will give at least 30 days’ notice by email or in the platform. Continuing to use the Services after the effective date means you accept the change; if you do not accept it, cancel before it takes effect.

21General

• Independent contractors. Nothing here creates a partnership, joint venture, employment or agency relationship.
• Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger or sale of our business.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including provider outages, network failures, natural disasters and government action.
• Notices. Notices to us go to admin@cornerstonemediasolutions.org. Notices to you go to the email on your account and are deemed received when sent.
• Severability. If a provision is unenforceable, it is modified to the minimum extent necessary and the rest stays in force.
• No waiver. Failing to enforce a provision is not a waiver of it.
• Entire agreement. These Terms, our Privacy Policy, and any signed proposal or statement of work are the entire agreement between us on this subject and supersede prior discussions.

22Contact